4Botany

Mindblown: a blog about philosophy.

  • Lean Processes

    Learning Objectives By the end of this section, you will be able to: You have learned about different problem-solving approaches that entrepreneurs take to lead their startups and work with others. Most of these approaches have had to do with the entrepreneur’s cognitive or creative mindsets. Now we will learn about an approach that is…

  • Design Thinking

    Learning Objectives By the end of this section, you will be able to: David Kelley, founder of Stanford University’s Design School and cofounder of design company IDEO, is credited as the originator of design thinking, at least within business and entrepreneurial contexts. You were briefly introduced to design thinking in Creativity, Innovation, and Invention, but we will delve…

  • Creative Problem-Solving Process

    Learning Objectives By the end of this section, you will be able to: Creativity can be an important trait of an entrepreneur, as the chapter on Creativity, Innovation, and Invention discussed. In that discussion, we learned about creativity’s role in innovation. Here, we will look in more depth at creativity’s role in problem solving. Let’s first formally define creativity as the…

  • Problem Solving to Find Entrepreneurial Solutions

    Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-and-entrepreneurship/. Learning Objectives By the end of this section, you will be able to: As you’ve learned,…

  • Introduction

    Figure 6.1 Sometimes, navigating from the recognition of an opportunity to overcoming problems in the development of that opportunity can feel like winding through a maze. (credit: modification of “human hand company paper solutions” by “Eluj”/Pixabay, CC0) Chapter Outline 6.1 Problem Solving to Find Entrepreneurial Solutions 6.2 Creative Problem-Solving Process 6.3 Design Thinking 6.4 Lean Processes Portions of the material in…

  • Summary

    5.1 Entrepreneurial Opportunity Entrepreneurial opportunity exists when consumer demand meets the feasibility of bringing the product or service to market. Joseph Schumpeter, an early scholar of entrepreneurship, identified creative destruction—when innovation is disruptive and creates potential entrepreneurial opportunities. Schumpeter’s focus on economics led him to categorize potential opportunities based on supply, demand, or changes in how…

  • Competitive Analysis

    Learning Objectives By the end of this section, you will be able to: Conducting a competitive analysis helps you focus your idea and identify your unique selling proposition and competitive advantage. Competitive Analysis A competitive analysis should provide the entrepreneur with information about how competitors market their business and ways to penetrate the market by entry through…

  • Researching Potential Business Opportunities

    Learning Objectives By the end of this section, you will be able to: In order to discover how reasonable your business idea is, you need to research many aspects of the concept. Opportunity screening is the process by which entrepreneurs evaluate innovative product ideas, strategies, and marketing trends. Focusing on the viability of financial resources, the skills…

  • Entrepreneurial Opportunity

    Learning Objectives By the end of this section, you will be able to: Aspiring entrepreneurs can come up with ideas all day long, but not every idea is necessarily a good idea. For an idea to be worth pursuing, we must first determine whether the idea translates into an entrepreneurial opportunity. Entrepreneurial opportunity is the point at which…

  • Introduction

    Figure 5.1 Chris Johnson, CEO and founder of California-based company Rapid Brands, invented the Rapid Ramen Cooker and has since grown his offerings to a line of successful products. (credit: photo provided by Rapid Brands Inc.) Chapter Outline 5.1 Entrepreneurial Opportunity 5.2 Researching Potential Business Opportunities 5.3 Competitive Analysis Like many college students, Chris Johnson ate a lot of ramen noodles, and…

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