Category: The Entrepreneurial Perspective

Learning Objectives By the end of this section, you will be able to: Entrepreneurship takes many forms (see Table 1.1), but entrepreneurs share a major trait in common: An entrepreneur is someone who identifies an opportunity and chooses to act on that opportunity. Most business ventures are innovative variations of an existing idea that has spread across communities,…

Learning Objectives By the end of this section, you will be able to: As we delve into the study of entrepreneurship, let’s define what we mean by the word entrepreneur. An entrepreneur is someone who identifies and acts on an idea or problem that no one else has identified or acted on. This combination of recognizing an opportunity…

Figure 1.1 Phil Libin, former CEO of Evernote, discusses his product. Evernote is an app that allows users to create notes in a variety of formats and save and share them across platforms. (credit (a): modification of “Phil Libin and Loic Le Meur – LeWeb Day 1 – Dan Taylor/Heisenberg Media” by Heisenberg Media/Flickr, CC BY 2.0;…